diversity Patient Recruitment Insights
How to Boost Diversity in Clinical Trial Patient Recruitment
Enrolling a diverse pool of patients is often a challenge for sponsors and CROs. Fortunately, digital patient outreach can help boost clinical trial recruitment efforts.
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Precision Medicine Highlights the Importance of Diversity in Clinical Trials
In order to determine the safety and efficacy of new treatments, it’s crucial for clinical trials to recruit racially and ethnically diverse patients.
Study Shows Patients Are Open to Clinical Trials, But Can’t Find Them
In a recent study, 73% of people who had not participated in a clinical trial reported they would be open to doing so. Now it’s up…
Increasing African-American Enrollment in Clinical Trials through Holistic Recruitment
African-Americans are underrepresented in many clinical trials. Here are three steps CROs and sponsors can take to improve recruitment of minority patients.
How Facebook’s Demographic Targeting Changes Affect Clinical Trial Marketing
Starting this fall, Facebook will no longer allow advertisers to target based on racial and ethnic identifiers. Here’s what that means for clinical trials looking to…
Why Age Diversity Matters in Clinical Trials
Too many clinical trials exclude older patients because of difficult recruitment processes or comorbid conditions. But digital marketing can help round out this critical patient segment.
Minority Patients Underrepresented in Clinical Trials – But They Want to Participate
Effective clinical trials rely on diverse patient populations. So why are minority participants consistently underrepresented?