Google Patient Recruitment Insights

Google is taking steps to ensure that users only see ads for reputable clinical trials. Here’s how sponsors and CROs can navigate these new policies.

Google recently announced it will phase out third-party cookies. How will this impact sponsors and CROS looking to recruit patients for clinical trials?

In a recent blog post, Google announced that it will prohibit advertising for unproven medical treatments. Here’s what this new policy means for sponsors and CROs.

Google is updating its search algorithm in a big way. What does this mean for sponsors and CROs?

Apple’s iOS 13 means changes for Facebook and Google advertising. Here’s how the updates will likely impact patient outreach for clinical trials.

Google’s new click-to-message ad feature will offer a new means for clinical trials to connect with potential patients.

The next chapter in the Google Ads saga is responsive search, which allows clinical trials to test the most effective headlines and descriptions for patient recruitment.

Ready to boost clinical trial enrollment through paid search advertising? Follow these six simple steps to implement an effective pay-per-click campaign.

Marketing channels work best when they work together. Clinical trials can use information gathered from Google to build more effective social media campaigns.

Struggling with patient recruitment and retention? Ring in the new year with these best practices for clinical trial marketing.