Digital Marketing Patient Recruitment Insights

Google recently announced it will phase out third-party cookies. How will this impact sponsors and CROS looking to recruit patients for clinical trials?

The launch of the first Right to Try CRO, Beacon of Hope, could mean easier access to life-saving treatments for terminally ill patients – and reduced…

Medical cannabis is getting a great deal of press as a treatment for a variety of medical conditions, but what kind of evidence have we seen…

Mobile apps may provide some benefits to patients looking for clinical trials, but digital marketing remains the gold standard of patient recruitment.

Alphabet’s Verily is partnering with major pharma companies, marking an industry-wide shift toward patient-centric trial design and strategic digital patient recruitment.

A recent initiative undertaken by pharmaceutical company Eli Lilly shows the importance of saying, “Thank You,” to clinical trial patients.

Many clinical trials struggle with recruitment and publishing delays, but digital marketing initiatives can help sponsors and CROs meet important deadlines.

In a recent study, 73% of people who had not participated in a clinical trial reported they would be open to doing so. Now it’s up…

As it turns out, placebos in clinical trials are much less common than people think. So how can CROs and sponsors reassure patients that they will…

Many caregivers make all the financial and practical decisions for patients. It’s time for pharma marketers to understand how caregivers think.