Clinical Trial Marketing Patient Recruitment Insights

Rare disease clinical trials come with a unique set of challenges. However, there are a few strategies that sponsors and CROs can use to boost patient…

Google is taking steps to ensure that users only see ads for reputable clinical trials. Here’s how sponsors and CROs can navigate these new policies.

Google recently announced it will phase out third-party cookies. How will this impact sponsors and CROS looking to recruit patients for clinical trials?

In a recent blog post, Google announced that it will prohibit advertising for unproven medical treatments. Here’s what this new policy means for sponsors and CROs.

Successful clinical trials depend on patients carefully following their treatment plans, but it can be difficult for sponsors and CROs to ensure adherence. Here’s how support…

In an official guidance released in August, the FDA recommended avoiding the use of placebos in clinical trials for life-threatening diseases.

A comprehensive digital marketing plan can be a struggling clinical trial’s lifeline.

African-Americans are underrepresented in many clinical trials. Here are three steps CROs and sponsors can take to improve recruitment of minority patients.

Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive higher patient recruitment rates in five…

A new study reveals that patients want to participate in clinical trials, but few discuss clinical research with their doctors. Fortunately, digital channels offer sponsors and…