Facebook Advertising Patient Recruitment Insights
Facebook’s Health Support Groups Can Improve Clinical Trial Outreach
Facebook support groups can help sponsors and CROs recruit new patients and increase clinical trial engagement.
Struggling to Convert New Patients? 5 Steps to Facebook Ad Success for Clinical Trials
Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive higher patient recruitment rates in five…
Building a Facebook Ad for Clinical Trials, Part II: Design for Success
Design effective, eye-catching Facebook ads to reach your clinical trial recruitment goals.
Are Global Clinical Trials Realistic?
As sponsors and CROs face patient recruitment issues, more clinical trials are looking to other countries for willing patients. Here are the benefits and drawbacks to…
How Facebook’s Demographic Targeting Changes Affect Clinical Trial Marketing
Starting this fall, Facebook will no longer allow advertisers to target based on racial and ethnic identifiers. Here’s what that means for clinical trials looking to…
Social Media and Clinical Trial Recruitment – New Insights and Best Practices
Clinical trials are increasingly relying on social media as a patient recruitment engine – but are they utilizing it correctly?
Building a Facebook Ad for Clinical Trials: A Practical, Step-by-Step Guide
It’s no secret that Facebook is a powerful clinical trial recruitment engine – here’s what you need to know to design and launch your first campaign.
New Study Highlights Pros and Cons of Using Social Media for Clinical Trial Recruitment
Though the medium presents a few unique challenges, clinical trials stand to recruit new patients and reduce costs through social media.
Bringing Your Clinical Trial Recruitment Strategy Into the Digital Age
Learn how to lower clinical trial recruitment costs and speed up enrollment timelines with digital advertising.
Answering Questions Surrounding Social Media and Patient Recruitment for Clinical Trials
Learn why social media is such a powerful patient recruitment engine for clinical trials.